Chiara Micheli

Ascolto rock. Fermo istanti. Traccio segni. Inseguo visioni. Tengo Londra nel mio garage. Qualche volta dormo. E scrivo. Mi piace la verità, per questo invento storie.

Il REFF a Londra e prima distribuzione in UK.

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FurtherField  Gallery

Unit A2, Arena Business Centre,
71 Ashfield Rd,

REFF – Remix the world! Reinvent Reality

A Fake Cultural Institution, an A/R drug and the reinvention of reality

Furtherfield Gallery (formerly HTTP)
…Unit A2 Arena Design Centre, 71, Ashfield Road, London N4 1NY

Private View from 6.30 Friday 25th February 2011

Exhibition Open 12-5pm Thurs- Sat (or by appointment), 25th February – 26th March 2011

Directly from Italy, Art is Open Source and FakePress present the REFF project and REFF AR Drug.
REFF, a fake cultural institution founded in 2009, is in London for the first time to launch, promote and distribute its Augmented Reality drug REFF AR.

To celebrate the event, an exhibition will open from 25th February at Furtherfield Gallery, showcasing works by artists all featured in the new REFF book: Garrett Lynch, Rebar Group and Xname. A real-time interactive map, created for the exhibition, will describe the life of REFF all over the world: 60 authors, artists, designers, architects, hackers, journalists, activists; dozens of actions; a live and real-time stream of information collectively produced by a worldwide community of re-inventors. The process is open: please contact us if you feel that your actions are reinventing reality and, thus, should be added to the visualization.

Visit the gallery, meet the founders of the institution, explore the new open publishing tool, encounter artworks and performances, enjoy freedom of access and expression.

In other words…take the REFF AR Drug.

About the REFF AR Drug

Description: REFF AR is used to treat social depression, fear of the future, precarity, communicative totalitarianism, scarcity of freedoms, and intolerant social eco-systems. Off-label, it is used to treat UFPS (Uncertainty for the Lack of Future Publishing Systems) and LDSBMS ( Lack of Decent Sustainable Business Models Syndrome)

Chemical Formula: WordPress, MACME (new Open Source tool for cross-medial publishing), Augmented Reality, Location Based Technologies, Smartphones

Administration of the Drug: cross medial, multi-sensorial, social, anthropological, methodological

Legal Status: GPL3 licensed software platforms, open access documentation, global community

Discover the alternative, stratified mashed-up, remixed world of REFF and the potential of its liberating drug!

Join us for the opening on the 25th February!

Special guests:
Prof. Richard Barbrook, Andy Cameron, Quayola, Xname, Garret Lynch



– Open call “Remix the World! Reinvent Reality”

A global narrative describing the life of REFF all over the world: 60 authors, artists, designers,architects, hackers, journalists, activists; hundreds of informations; dozens of actions; a live and realtime stream of information collectively produced by our worldwide community of re-inventors.

The map will be constantly available online and will be featured in an advanced version at the Opening.
The process is open: please contact us if you feel that your actions are reinventing reality and, thus,
should be added to the visualization.

– REFF Youth Programme

A special task-force was required to ensure the immediate diffusion of the REFF AR Drug to the younger generations. Perhaps surprisingly the Fake Institution agenda has inspired approval and enthusiasm in the academic world. In the two weeks prior to the exhibition FakePress, together with
Art is Open Source, are running a series of workshops and presentations across universities and to groups of students in and around London to remix the world:

Southbank University: Friday 11th Feb

Goldsmiths: Tuesday 15th Feb

Writtle College: Monday 21st Feb

University of Westminster: Tuesday 22nd Feb

*Please contact us if you’d like to participate or organize further workshops/presentations

– MACME, an open source tool for cross-medial publishing

Created by FakePress, MACME is new a cross-media, multi-author content management system, that enables the creation of multi-device and paper publications, featuring location- based technologies, QR-codes, and augmented reality .

The platform will be released for the first time during the days of the exhibition, under a GPL3 Licence, as a real policy for access promoted by the REFF.

More news coming soon on:

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